Hi! I am Sandhya!

(Content Architect)

I create and market digital and social media content.
I thrive on fostering creativity, empowering people, and driving business growth with a customer-first approach.

Core Skills

  • Digital Content Creation: Ideation, Script, Shoot, Publish
  • Creative Writing, Scripting & Editing
  • Editorial & Advertorial Writing: Blogs, Native Advertising, Sales Collaterals
  • Ghostwriting for KMPs: LinkedIn, Opinion quotes
  • Copywriting for Website & Graphics
  • Content Strategy & Management
  • Search Engine Optimization basics
  • Social Media Management

Samples of my work (click to view details)

Classplus 👆🏻

Jiraaf 👆🏻

Mudrex 👆🏻

Personal Projects 👆🏻

Personal projects

Pawfect Menu

October 2024-Present

(Aesthetic + Infotainment Channel)

A channel educating about canine nutrition & benefits of home cooked food over highly processed kibbles for dogs.
Reached 34,000 followers in 4 months organically.

Pawfect Menu

Insights of last 90 days

Insights of last 90 days

Personal Branding On linkedIn

Experimented to self-learn the LinkedIn algorithm.

Posted educational, perennial content about Bitcoin.
Between Feb 15 to July 15
With about 25 posts (self designed + self written content)
Impressions: 78,310 (present)

Contact Info

  • 8217709147
  • sandhyapulaskar@gmail.com

Classplus

My Work Overview at Classplus

  • Created content & ideated design for compiling successful case studies for different niches under the edtech platform. These were used by the sales personnels across the company to pitch to potential clients.
  • Worked with product team to understand the company’s software & app to create product information guide, while co ordinating with the design team for ideation & execution of the project. In the process, initiated co ordination with the tech team, sales team, designers, KMPs & designed the company’s first official brochure.
  • Curated personalised invites for Finclave 2022 & appreciated by finfluencers like CA Rachana Ranade & Ankur Warikoo on their social media for the written content.
  • Wrote Ad copies for Facebook, landing pages & assisted performance marketing teams in optimising copies. Click here to view.
  • Progressively given the responsibility to strategise for social media, create carousels & reel scripts. I was also a part of the team that was involved in scripting podcasts with the company’s former brand ambassador Raj Shamani at Mumbai.
  • Authored long-form articles for blogs, later repurposed for social media, and handled ad hoc writing tasks, including event ideation and ghostwriting quotes/comments for founders.

Classplus Brochure (Design Ideation + Content)

Click here to view in full

Click here to view in full

Classplus Brochure (Design Ideation + Content)

Click here to view in full

Click here to view in full

Jiraaf

My Work Overview at Jiraaf

  • Created procedural web page copies of the fintech’s credit assessment procedure.
  • Wrote pillar content like the glossary page. Click here to view.
  • Compiled information about upcoming investment offers like corporate bonds,G-Sec, and created product notes (similar to IPO notes)
  • Created content for email sequences covering pre-onboarding, onboarding, and customer engagement.
  • Responsible to write finance blogs in simplified words.
  • Authored statements/ quotes in media articles on behalf of founders.
  • Ghostwrote articles for founders, published in the Times of India and other media outlets, on themes such as ‘Investments during Diwali’, ‘Valentines day & investments’.
    Click here to read a sample.
  • Assisted social media team in creating content & picked up ad-hoc content requirements as a sole content writer in the organisation.

Samples of my work at Jiraaf

Click here to view in full

Click here to view in full

Mudrex

My Work Overview at Mudrex

  • Authored 150+ AI Assisted SEO articles, Coin Pages and foundational blogs for Mudrex Learn.
  • Wrote for advertorials published on The Economic times.
  • Created content and assisted designers to create multiple web page copies.
  • Assisted social media team with reel scripts.
  • Wrote podcast scripts: where founder interviews key personnels from the fintech & crypto industry.
  • Created content for Mudrex Survey Reports on Trends in Crypto.

Samples of my work at Mudrex

More Samples

Mudrex OTC Prime: Web Page Copy

Mudrex Bitcoin Halving: Web Page Copy

Mudrex Fear & Freed Index: Web Page Copy

Mudrex Survey Report

Crypto Trading Taxes: Blog for Mudrex Learn

Bitcoin in 2024: Reel Script

Personal Projects

I started my writing career serendipitously when my CA Final exams were postponed indefinitely. While learning about stock market & personal finance, I documented my learnings on my personal blog, StockSandhya.com

Click here to explore.

Freelance Projects as a Writer & Canva designer

As I began my career as a freelance writer, I wrote for various niches like Saas, healthcare, finance & coaching.

Pitch to Asian Paints: Cineme OTT

Proposal to Unacademy

Fitness Product: Lead Magnet Content

SaaS Product Brcohure

Ali Abdaal: Tweet Thread